You can create an unofficial company page - I've seen lots of WeChat accounts where, instead of a photo of a person, you'll see the company logo. So first, let's take a look at a WeChat Personal Account - can you use it for business? Well, the name suggests that it is a personal account, strictly used for personal information sharing, based on the identity of an individual.Ok, so now that we have some context, Lets take a look at the difference between a WeChat Personal Account (PA) And a WeChat Official Account (OA).The overall impact to a medium to large organisation is to consider whether the organisation can develop towards having the internal capability to self-manage Chinese marketing communications or will need to outsource Chinese social media marketing.The aim is to make unknowns, known, to avoid critical oversights and mistakes which could potentially damage the brand and adversely impact on all future sales from the Chinese audience segment.The questions in this presentation commonly come up, while business unit managers are assessing what do do about communicating with and engaging Chinese audiences in Local and China markets.This presentation will answer some of the most common questions asked by Western based Marketing, Social and Digital Media Managers, and will also be useful to senior managers involved in the overall business decision. Quite often, a business unit or team may be assigned to consider the level of commitment the organisation will make, for the commercialisation of the Chinese audience opportunity.Lets take a look at who this presentation is for, why this is important, how it is useful and the impacts. With tens of thousands of followers under my Chinese name Yang Jin Hong, I’ve helped a number of New Zealand’s leading brands to become China Business Ready. Hi my name is Simon Young, I run one of New Zealand’s most popular Premium Western brand channels for Chinese on WeChat.What’s the difference between a WeChat Personal Account (PA) And a WeChat Official Account (OA).RCN also applies automation to content management.RCN optimises the experience through education and training.Western applications have less priority than Chinese applications.We suggest allowance for 4-6 weeks, this is due to compliance cues.RCN manages every complexity of this step by step to the final conclusion.New Zealand audiences, and which has facilitated an optimised customerĮxperience for those China-Western audiences will achieve sales success. Marketing, Social Media, FinanceĪ Western business that has made a commitment to commercially engage Chinese KAWO Campaign ManagementĮcommerce Person-to-person. Limited reach, because there isĪPI Connectivity NONE. Unlimited Contacts Limit Unlimited Audience Reach. You can’t export a personal account database to an official account, but youĬan use coupons and other Official Account functions to convert anįunction WeChat Personal Acct Personal Acct Impact WeChat Official Acct (OA) Official Acct ImpactĬontacts/Connections 5000 Contacts limit Can't grow beyond 5000. We encourage this as part of the KOL go-to-market Individual WeChat accounts play a key role in promoting and driving traffic to The only way to measure personal account activity is by manually Personal accounts can reach anyone, anywhere in the world BUT, likeįacebook personal accounts, they are limited to 5000 contacts. Things you lose when you use a personal account instead of an official In summary, trust and sales volume are two of the most important (WeChat conforms to Anti-Money Laundering (AML)Īnd Know Your Customer (KYC) regulations.) Publish articles with text, pictures and video. Will need to outsource Chinese social media marketing.ġ. Whether the organisation can develop towards having the internalĬapability to self-manage Chinese marketing communications The overall impact to a medium to large organisation is to consider Impact on all future sales from the Chinese audience segment. Mistakes which could potentially damage the brand and adversely The aim is to make unknowns, known, to avoid critical oversights and Unit managers are assessing what do do about communicating withĪnd engaging Chinese audiences in Local and China markets. The questions in this presentation commonly come up, while business Involved in the overall business decision. Managers, and will also be useful to senior managers This presentation will answer some of the most common questionsĪsked by Western based Marketing, Social and Digital Media The level of commitment the organisation will make, for theĬommercialisation of the Chinese audience opportunity. Quite often, a business unit or team may be assigned to consider Marketing, Social and Digital Media managers. Of the most common questions asked by Western based Red Circle Network has created this presentation to answer some
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